You already have a website, right? Your site should be your HQ for all your activities. All roads should lead back to it. Which means, keeping it updated by making sure your blog is consistently updated. This is important for traffic and your online presence.
But an unforgettable online presence requires a lot more than just a single website with a blog and a “hire me” page. It’s also critical to include your social networks, such as Instagram, Facebook, Twitter, Pinterest, LinkedIn etc.
You should aim to create 100 Digital assets across all the platforms you use and in the different formats. Why 100? To increase your touch points with your future clients. The more someone interacts with your content the more likely they are to buy from you.
Social Online Presence
A word of caution before we begin, though: social media can be overwhelming, and a huge time suck if you let it be. Create a strategy and set up boundaries for yourself and stick to them!
It may be that you find 15 or 30 minutes a day enough time to jump on social media and interact with your market. Just make sure that however long you decide to devote to it, that you get on there and do what you need to do and not get sidetracked.
Social Media Graphic
So, should you be on all the different social media sites? There is no right or wrong. It’s going to depend greatly on your target market. You have to find out where they hang out and build a presence there.
A great way to start without feeling overwhelmed is to pick one network, master it then move onto the next. This doesn’t need to take a long time, you could master Instagram in a couple of months and then move onto Pinterest. By the end of the end of a year, you can be on all the platforms your tribe hangs.pick one network, master it then move onto the next. Click To Tweet
The idea behind your social presence is to engage with your tribe and build awareness around your brand. On Facebook, for example, your audience will get a glimpse into who you are as a person and learn more about you on a personal level. This is huge because people buy from those they know, like and trust!
Here’s something you need to be cautious of, though. If part of your brand message is teaching your clients to have an attitude of gratitude, but every post you share is negative, that sends a mixed message to your audience.
Make sure everything you share is on message with your brand. That old saying “think before you speak” is especially true for social media – “think before you post!”Make sure everything you share is on message with your brand. Click To Tweet
For example, that one pic of your daughter on Instagram may be great as a one-off, to give a personal touch, if it relates to how you spend your downtime. But family pics on a regular basis on your business Instagram page is just not on.
Some things just aren’t meant to be shared, especially if you’re trying to build a relationship with current clients or your tribe of potential dream clients.
Another great place to start to build your online presence is through online groups and forums. Whatever your niche there will be a Facebook group for you to join. Head over to Facebook, LinkedIn and industry forums to see what groups they have for your market and join them.
Once you’ve joined, check out the rules for each group, then start to contribute value to the group. How do you do that without selling? Answer questions other group members have and provide helpful tips on lessons you’ve learned.
Not everyone in your tribe will like to consume content in the same way, which is why it’s important to include different formats of content. Video, Audio, Images and Written are the four types of content you should be creating.
So, create a YouTube Channel and share videos on your channel and via Facebook, Instagram and Snapchat. Create a Podcast and include the audio on your blog. Create slide presentations and include them on SlideShare.
You don’t have to create brand new content for each format, just repurpose content into the different formats. So, you’ve recorded a video for Your YouTube Channel, you can get the contents transcribed and add to Your Blog.
You can strip the audio from the video for your podcast. You can then take key points and create images that can be shared across your social media channels. From one piece of content, you can create several pieces of content in different formats.
Building Social Proof
Another important part of building your online presence is “social proof.” Aside from building that personal relationship with your audience, you’re also building social proof and showing them that you are the best at what you say you can do.
Interact with people these social sites, offer helpful advice to those with questions and share your message (don’t forget to include your USP). People will begin to think, “Hey, she really does know what she’s talking about. I’m interested in talking to her/finding out more about her services.”
That’s the true power of an unforgettable online presence.