When you are starting your business or blog it’s very easy to fall into the trap of wanting to help everyone with what you’re trying to offer. PROBLEM: If you try to sell to everyone, you are talking to no-one and selling to no-one. Believe me, I know.
You’ve got to decide the niche you will serve and exactly who within that niche you will serve. You’ve got to know exactly who you are talking to, and who you are helping. Knowing this will help you write content that will give maximum value to your tribe. It’ll also help you create products that sell. This is where creating a Client Persona/Ideal Client Profile comes in.
I know how hard it can be to do this. It took me a long time to narrow down my niche. And even when I thought I had narrowed it down, it wasn’t until I really decided who I wanted to talk to, that I was able to get really clear. Clear on what I want to say and what products I want to offer. That clarity helped me to focus and feel less overwhelmed about sitting down and actually producing the content and products.
What is a Client Persona?
Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different types of buyers. ~ Hubspot
Maybe you already have a general idea in mind of who you want to sell to and serve, but this isn’t the time to be generic or vague. Now is the time to narrow it down as much as possible. Don’t just say your ideal client is a woman business owner. Instead, narrow it down, be specific.
For instance, you might say, “My ideal client is a solopreneur female aged 25-35 who has been in business for three years or more, makes between £3,000 and £5,000 a month and is ready to start earning £10,000+ a month.”
As you can see, there’s a huge difference between those two answers. The more specific you are about your ideal client, the less time you’ll waste on unnecessary communication with people who aren’t the ideal fit for what you offer.
It will also save you a tonne of time when planning and creating content and products. If you know who you are talking to you don’t have to second guess if the content you create will be of value to them. You’ll also be less likely to launch a product to tumbleweeds. You’ll attract the right customers, who will love what you’ve got to offer and find what you have valuable and irresistible.
How to Create Your Ideal Client Profile
So, how do you define your ideal client? Here are some questions you can use to create an ideal client profile:
- Is your ideal client a man or woman? Either?
- How old is your ideal client?
- How much money do they make a month/year?
- What is the main issue (struggle) that you can help solve?
- Where do they live?
- What type of lifestyle do they lead?
- What are they passionate about?
- Do they travel a lot?
- What is their personality type?
This is just a small list of questions to use when creating your ideal client profile. Remember, the goal here is to be as specific as possible, to narrow it down as far as you possibly can. In fact, you might also consider creating another client profile – the client you do NOT want to work with. You should also name your client and get a picture from a stock site of what they look like.
Download this one-page guide to creating your Client persona now. Want to get interactive, try this HubSpot Tool.
Once you know your ideal client, you’ll be able to create a marketing message that resonates with your crowd and draws them to you. Once you have your ideal client narrowed down, you can brainstorm what you want to tell them and what they need. You can start to create content directly for them and products that the are praying for.